I mean Vanilla was practically adopted by the Clif people when he mentioned their new recovery drink. I've also heard he is test driving some fancy schmancy bad-boy Pearl Izumi shoes. I'm guessing that the Clif people (doesn't that remind you of some long ago civilization of really handly folks?) are under the assumption that some people actually read Half Fast. Hmm. (More about what the Clif folks are up to here.)
Bev used a Lara Bar in a race and posted about how great it worked for her. Someone lovely at Lara caught this and sent her a big box full of Lara heaven. They even have a blog and a great statement on their website about supporting blogging as a means for people to express themselves and communicate with the entire world. How cool.